Peloton, Ambush and Stoptime present the river why
The River Why Movie
You can fish all your life never knowing
it's not fish you're after ...  
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March 31, 2010

Is it possible to make a film “green”?

Even before production began on The River Why, Producer Kristi Denton Cohen had a vision to make the film as socially responsible and “green” as possible.  Every year thousands of films are produced in the United States, but each production requires transportation, catering, wardrobe, set construction, and lots and lots of paperwork. The California Film Commission wrote the Green Resource Guide to give filmmakers some tips on how to “green” their productions, but few have tried to implement a green policy on set…until now.

Ms. Denton Cohen wanted The River Why, the coming of age the story of Gus Orviston, the “Mozart of fly fishing”, who leaves home to find himself –and fishing bliss–along the banks of a wild river, to be different.

“Every attempt to be as ‘green’ as possible was made during production – which means sustainable production practices were incorporated as much as possible,” she writes. “This doesn’t mean it was easy, but it does mean nearly 6000 plastic water bottles were eliminated from use and there was approximately a daily 40-50% diversion rate of solid waste.” For more information on their Green Report, visit: http://http://www.theriverwhy.com/About/

Kristi’s quest to “green” the production of The River Why is portrayed in a documentary also screening at the Ashland Independent Film Festival and the Dallas International Film Festival. Directed by Miranda Bailey (Executive Producer on THE SQUID AND THE WHALE), GREENLIT follows the production of The River Why as the filmmakers attempt to keep an environmentally friendly set, thanks to the supervision of a “green” consultant. What starts off with great enthusiasm quickly devolves in this insightful and hilarious film about the difficulties of living up to good intentions. View the trailer here.

You can purchase tickets to the World Premiere of The River Why at the Dallas International Film Festival on April 14th at 7:30pm and April 15th at 7:00pm.

You can also catch a Special Preview “Thank you, Oregon” screening of The River Why at the Ashland Independent Film Festival on April 9th at 12:00noon and April 10th at 6:oopm.

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  Contact: Kristi Denton Cohen c/o Peloton Productions
38 Miller Ave. #488, Mill Valley, CA 94941  |  415.699.0697