Peloton, Ambush and Stoptime present the river why
The River Why Movie
You can fish all your life never knowing
it's not fish you're after ...  
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August 13, 2010

River Why Trailer Online!

The trailer for “Ther River Why” is NOW ONLINE!

It can be seen on our website:


Or on

Upcoming Screenings:

This weekend, August 14 at 3 pm:  The Rhode Island International Film Festival in Providence, RI

August 27 at 7:30 pm:  ACEFest at the Tribeca Cinemas in New York City

Mill Valley Film Festival, Oct 7 -17, 2010

More to come!

April 1, 2010

Behind-the-Scenes of “The River Why” Green Program

The River Why was managed and produced by Steel Head Films, based out of Marin County, California. Shot on location in Portland, Oregon, the filming took place in areas surrounding Portland, Wilson River and neighboring communities over a 1-month period from June – July 2008.

The River Why was a small size production of approximately 100 people incorporating small crews, cast, extras and other resources including Location & Unit Crews, Production Office, Transport and Logistics, Special Effects, Art and Construction and Catering Services.

The producers of the film made a commitment towards sustainable production practices, so throughout the project, Steel Head Films and Ambush Entertainment granted Reel Green Media consultants access to key departments, shooting locations, waste management monitoring and water management. The outcomes of the green filmmaking program are detailed in a Green Report.

The green program concentrated all departments with an emphasis on water systems and recycling management. Improvements for reducing, reusing and recycling waste types and quantities were recommended for having a smaller carbon and waste footprint. Key changes included:

  • using a film-less digital camera
  • using Biodiesel, bikes and carpooling for transportation
  • serving local/organic food and sharing the leftovers at the end of the day
  • scouting fewer locations
  • and, occasionally, encouraging the crew to camp on location when possible!

As a result, there was approximately a daily 40-50% diversion rate of solid waste throughout the production of The River Why.

The quest to “green” the production of The River Why is portrayed in GREENLIT, a documentary also screening at the Ashland Independent Film Festival and the Dallas International Film Festival, directed by Miranda Bailey (Executive Producer on THE SQUID AND THE WHALE). Check out the trailer here.

You can purchase tickets to the World Premiere of The River Why at the Dallas International Film Festival on April 14th at 7:30pm and April 15th at 7:00pm.

You can also catch a Special Preview “Thank you, Oregon” screening of The River Why at the Ashland Independent Film Festival on April 9th at 12:00noon and April 10th at 6:oopm.

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  Contact: Kristi Denton Cohen c/o Peloton Productions
38 Miller Ave. #488, Mill Valley, CA 94941  |  415.699.0697