Peloton, Ambush and Stoptime present the river why
The River Why Movie
You can fish all your life never knowing
it's not fish you're after ...  
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April 24, 2013

The River Why now on Hulu Plus!

HI All,

We just learned yesterday that  The River Why is now available on Hulu Plus.

Here’s the link if you’re a subscriber:

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You can still buy copies of the film from us at and get it on Amazon, Netflix and Showtime, among others.



August 13, 2010

River Why Trailer Online!

The trailer for “Ther River Why” is NOW ONLINE!

It can be seen on our website:


Or on

Upcoming Screenings:

This weekend, August 14 at 3 pm:  The Rhode Island International Film Festival in Providence, RI

August 27 at 7:30 pm:  ACEFest at the Tribeca Cinemas in New York City

Mill Valley Film Festival, Oct 7 -17, 2010

More to come!

April 2, 2010

Who said fishermen don’t have a sense of humor?

I saw a vast array of April Fool’s jokes played out on Facebook and Twitter yesterday–married friends changing their status to “single”, then being caught by their wives; HootSuite announcing that is was going to start beta testing a 3D version–but one of my favorites was a blog post by Tom Chandler on The Trout Underground: Fly Fishing’s Independent Voice. Chandler seemed to take a page out of The Onion on April 1, 2010 when he wrote “Underground Breaking News: Even Trout Think Fly Fishing’s Whole ‘How To’ Genre Way, Way Overdone“.

The seemingly endless desire on the part of fly fishermen for detailed “how-to” fly fishing articles has riled the world’s trout, whose contempt for anglers has reached a boiling point.

“You’d think that sooner or later they’d get it, and just get their *sses out the door and go fly fishing,” said one Rainbow Trout, who refused to identify his location out of fear that “every noob with a bobbicator would show up and start setting the hook at the end of each drift – just like they’d read”…

Chandler goes on to “interview” more trout, but a Westslope Cutthroat trout sums it up best when he said,  “Do you sad, pathetic losers really need an article outlining strategies for untangling your leader?… I’m surprised Dr. Seuss isn’t fly fishing’s leading writer,” before getting distracted by something shiny and swimming off.

To read more of Chandler’s post, please visit The Trout Underground.

And while you’re in the fishing mood, be sure you get your tickets to The River Why:

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  Contact: Kristi Denton Cohen c/o Peloton Productions
38 Miller Ave. #488, Mill Valley, CA 94941  |  415.699.0697